Projects & Programs Managed at Activision

During her time at Activision, Ida played a pivotal role in driving innovation and enhancing player engagement through a wide range of high-impact projects. She led data-driven initiatives, such as implementing Machine Learning and A/B testing systems, to optimize user experiences across iconic franchises like Call of Duty and Crash Bandicoot. She was instrumental in overseeing the development of platforms like the Call of Duty Companion App and in-game content systems, ensuring seamless functionality and user satisfaction. Additionally, Ida managed the creation of web and commerce solutions, internal tools, and large-scale marketing campaigns, delivering efficient and innovative solutions that contributed to Activision's reputation for excellence and player-focused innovation.

Projects & Programs Managed at Activision

Delivering Innovation and Excellence Across Gaming and Technology.

2019 - 2024


Note:

Responsibilities listed below are project/program specific. Click Here to see more details about the job responsibilities at Activision.

Machine Learning (LM) & Segmentation

Initiatives to create, manage, and assign in-game messages to different user groups.
  • Team(s) and Stakeholders

    Development Teams
    • Internal Segmentation Team (Backend): 3 engineers, 1 senior engineer and 1 engineering manager.

    Dependent Teams
    • External Departments: Solid State Studio, Infinity Ward Studio, Sledgehammer Games, Treyarch, Demonware.

    • Internal Teams: Analytics & A/B Testing, KPI.

  • Project Duration

    The project was originally planned as a six-month initiative; however, its success led to it becoming an ongoing endeavor supporting future Call of Duty titles.

  • Detailed Responsibilities

    • Collaborated with internal teams and external product owners to assess and address ML & Segmentation requirements for the latest Call of Duty title and COD Mobile.

    • Converted business requirements into a comprehensive and actionable project plan for seamless execution by the team.

    • Strategically prioritized competing requests between external departments and internal teams to ensure alignment and efficiency.

    • Identified and managed risks and dependencies, coordinated closely with KPI and A/B Testing teams to ensure timely and accurate service delivery.

    • Oversaw deployment activities, coordinated efforts with external departments to maintain consistency and quality.

    • Led post-deployment retrospectives with all stakeholders, analyzed lessons learned to refine processes for subsequent project phases.

    • Integrated stakeholder feedback from retrospectives into project workflows to enhance future delivery efficiency and effectiveness.

Analytics & A/B tests

Analytics and A/B testing across multiple titles like Call of Duty and Crash Bandicoot to track player views and clicks.
  • Team(s) and Stakeholders

    Development Teams
    • Internal A/B Testing Team (Backend and Frontend): 1 UX/UI designer, 1 SRE, 1 senior engineer, 2 engineers and 1 engineering manager.

    • Internal Analytics Team: 2 analysts, 1 senior analyst, 1 analyst manager.

    Dependent Teams
    • External Departments: Solid State Studio, Infinity Ward Studio, Sledgehammer Games, Treyarch, Demonware.

    • Internal Teams: Segmentation, KPI.

  • Project Duration

    The project was originally planned as a six-month initiative; however, its success led to it becoming an ongoing endeavor supporting future Call of Duty titles.

  • Detailed Responsibilities

    • Partnered with external product owners to evaluate A/B testing needs for the latest Call of Duty title, COD Mobile, Crash Bandicoot, and various marketing websites.

    • Facilitated alignment between the A/B Testing team and Analytics team by coordinating comprehensive project plans to ensure seamless execution.

    • Conducted post-deployment retrospectives with stakeholders, identifying key insights to optimize processes for upcoming project phases.

    • Incorporated stakeholder feedback into project workflows, driving enhanced efficiency and effectiveness for future deliveries.

KPI

Internal KPIs for the A/B testing system to enable our Analytics team to set and execute A/B tests.
  • Team(s) and Stakeholders

    Development Teams
    • Internal KPI Team (Backend): 1senior engineer.

    Dependent Teams
    • Internal Teams: Segmentation, A/B Testing and Analytics.

  • Project Duration

    Same as the Analytics & A/B Tests project.

  • Detailed Responsibilities

    • Collaborated with the Analytics and A/B Testing teams to align and coordinate project plans, ensuring smooth and efficient deployments.

    • Engaged the KPI team in retrospectives for the Analytics and A/B Testing project, integrating shared insights to apply consistent improvements across initiatives.

Call of Duty Companion App

Development of the COD Companion App to facilitate combat records, stats and leaderboard management offline.
  • Team(s) and Stakeholders

    Development Teams
    • Internal Design Team: 2 UX/UI designers.

    • Internal Companion App Team (Frontend): 2 senior engineers, 1 engineer and 1 engineering manager.

    • Internal API Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    • Internal CMS Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Marketing Technology.

    • Internal Teams: Analytics, Localization.

  • Project Duration

    This project spanned three years and subsequently transitioned into the In-Game Content project (detailed below).

  • Detailed Responsibilities

    • Oversaw the management of three dedicated internal teams from project initiation through to maintenance.

    • Converted requirements from the product owner into actionable user stories for team execution.

    • Assisted the design team in prototype testing prior to conducting a feasibility discussion with frontend and backend teams.

    • Led multiple kickoff meetings, including sessions for design requirements with the product owner and feasibility discussions for frontend and backend teams to review the UX prototype and provide estimates.

    • Facilitated backlog grooming and refinement sessions across teams, ensuring comprehensive input before work commitment.

    • Effectively communicated all details regarding kickoff meetings and backlog grooming sessions to the product owner, in addition to regular project reports.

    • Collaborated with the QA team to obtain test cases and assisted in triaging bugs before passing them to the respective teams.

    • Oversaw the deployments to iOS and Android.

    • Coordinated with the Marketing Technology team to manage the Message of the Day (MOTD) and marketing events posted through the Companion App.

    • Collaborated with the Analytics team to set analytics for the Companion App.

    • Coordinated with Localization team to managed all the localizations needed to launch the COD Companion App in other countries.

CMS & AEM

Internal CMS and AEM tool development; and AWS to GCP migration to enhance user interactions on the backend.
  • Team(s) and Stakeholders

    Development Teams
    • Internal CMS Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    • Internal AEM Team (Backend): 3 engineers , 1 senior engineer, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Marketing Technology. 

    • Internal Teams: Companion App. 

  • Project Duration

    Same as the COD Companion App project.

  • Detailed Responsibilities

    • Oversaw initiatives involving CMS and AEM tools to meet Marketing Technology requests channeled through the COD Companion App.

    • Interpreted and translated requirements for the AEM tool related to Message of the Day (MOTD) requests.

    • Converted requirements for the CMS tool regarding Companion App Store requests into actionable tasks.

    • Coordinated with the Marketing Technology team on event scheduling, and synchronized deployment schedules with the Companion App and QA teams.

    • Oversaw the migration from AWS to GCP for all the backend initiatives.

3rd Party APIs

Localization and API management for 3rd party vendors to facilitate access to game data.
  • Team(s) and Stakeholders

    Development Teams
    • Internal API Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    • Internal Localization Team: 2 localization analysts, 1 localization analyst manager.

    Dependent Teams
    • External Departments: 3rd Party Vendors (names withheld for privacy).

    • Internal Teams: Companion App.

  • Project Duration

    Initiated concurrently with the COD Companion App and continued through its transition into the In-Game Content Project.

  • Detailed Responsibilities

    • Engaged with third-party vendors to collect and understand their API requirements.

    • Partnered with the API team to repurpose existing endpoints from the COD Companion App project, aligning them with the new specifications.

    • Worked closely with the Localization team to ensure the necessary translations for the API content were provided.

Web & In-Game Store Program

Web and in-game store and marketplace implementation to oversee user purchases and optimize bundle advertising.
  • Team(s) and Stakeholders

    Development Teams
    • Internal CMS Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    • Internal Web Store Team (Frontend): 2 engineers, 1 senior engineer. 

    • Internal API Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Marketing Technology, Infinity Ward Studio, Sledgehammer Games, Treyarch, Raven. 

  • Project Duration

    Following the transition of the COD Companion App to the In-Game Content project, the CMS project evolved into an ongoing Web & In-Game Store program.

    This ongoing program was subsequently divided into two smaller programs: the Web Store, which remained within our department, and the In-Game Store, which was transitioned to Demonware.

  • Detailed Responsibilities

    Before Division
    • Collaborated with studios and the Marketing Technology team to gather requirements for store events.

    • Coordinated the project plan for the backend teams in alignment with the frontend team.

    • Facilitated demos prior to deployments.

    After Division
    • Mentored the project manager taking over the Web Store program through estimation and planning phases.

    • Assisted senior engineers in developing high-level estimations to initiate the planning process.

    • Oversaw resourcing and contingency planning.

    • Worked with studios and the Marketing Technology team to assess resourcing and budget needs before finalizing plans and schedules.

SSO & Registration Program

SSO and registration systems for all Activision websites and apps.
  • Team(s) and Stakeholders

    Development Teams
    • Internal SSO Team (Frontend and Backend): 3 engineers , 2 senior engineers, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Website Development.

  • Project Duration

    An ongoing initiative supporting SSO and registration functionalities across My Call of Duty and other Activision websites.

  • Detailed Responsibilities

    • Guided the project manager assuming responsibility for the SSO program through the estimation and planning phases.

    • Supported senior engineers in formulating high-level estimations to kick-off the planning process.

    • Supervised resource allocation and contingency planning efforts.

    • Collaborated with directors and product owners to evaluate resourcing and budget requirements prior to finalizing plans and schedules.

Marketing Websites

Management of My COD and other marketing websites.
  • Team(s) and Stakeholders

    Development Teams
    • Internal Marketing Website Team (Frontend): 2 engineers , 2 senior engineers, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Marketing Website Development.

  • Project Duration

    An ongoing initiative supporting marketing events across My Call of Duty and other Activision marketing websites.

  • Detailed Responsibilities

    • Guided the engineering manager in generating Workload vs. Capacity reports using the monday.com tool.

    • Established automation within monday.com to streamline and support the reporting needs of the team.

In-Game Content Program

In-game content management including MOTD, patch notes, combat record and leaderboard tools.
  • Team(s) and Stakeholders

    Development Teams
    • Internal Design Team: 3 UX/UI designers, 1 UX/UI lead designer, 1 UX/UI design manager.

    • Internal Telescope Team (Frontend): 2 senior engineers, 2 engineers and 1 engineering manager.

    • Internal API Team (Backend): 2 engineers , 1 senior engineer, 1 engineering manager.

    • Internal AEM Team (Backend): 3 engineers , 1 senior engineer, 1 engineering manager.

    • External SHA Team (Backend): 2 engineering managers, 1 project manager. 

    • External Data Team (Backend): 1 engineering manager, 1 project manager.

    Dependent Teams
    • External Departments: Activision Marketing Technology, Infinity Ward Studio, Sledgehammer Games, Treyarch, Raven, SHA, Data, PMG.

    • Internal Teams: Analytics, Localization.

  • Project Duration

    Following the COD Companion App, all features transitioned into initiatives and projects under the ongoing In-Game Content program.

  • Detailed Responsibilities

    • Provided guidance to external departments on utilizing the monday.com tool for accessing project plans and Gantt chart views of program initiatives.

    • Developed automation within monday.com to streamline reporting needs such as Workload vs. Capacity and Gantt charts for each initiative.

    • Mentored the project manager taking over the In-Game Content program through estimation and planning phases across various projects.

    • Supervised resource allocation and contingency planning efforts in collaboration with external teams.

    • Collaborated with the PMG team, directors, and product owners to assess priority, resourcing, and budget requirements before finalizing plans and schedules.

    • Established an intake process to facilitate request submissions from studios.

    • Contributed to the creation of a communication and reporting system suitable for all involved departments and teams.

    • Assisted in escalation processes and removal of roadblocks for the team.

Promotion & Redemption Program

Management of Promotions and Redemption for marketing campaigns (more than 3 million codes per event).
  • Team(s) and Stakeholders

    Development Teams
    • Internal Promotion Team (Frontend and Backend): 3 engineers , 2 senior engineers, 1 engineering manager.

    Dependent Teams
    • External Departments: Activision Game Development.

  • Project Duration

    Ongoing projects to support campaign events across various Activision games, including Call of Duty, Tony Hawk’s, Crash Bandicoot, and others.

  • Detailed Responsibilities

    • Guided the project manager overseeing the Promotion and Redemption program through using Kanban for the planning phases of various events.

    • Provided assistance to the engineering manager and project manager in utilizing the monday.com tool to access project plans and generate various reports.

    • Developed automation within monday.com to streamline reporting needs, such as Workload vs. Capacity for each ad-hoc event.

    • Supervised resource allocation and contingency planning efforts in collaboration with other internal teams to facilitate resource sharing.

Jira Migration - Cloud to Server

To improve security of all our projects, all departments needed to migrate their Jira instance to server.
  • Team(s) and Stakeholders

    Development Teams
    • 3rd Party Vendor: 2 engineers, 1 project manager.

    • External Department: Demonware IT, Activision IT.

    Dependent Teams
    • All internal teams.

  • Project Duration

    Approximately three to six months.

  • Detailed Responsibilities

    • Updated project workflows, roles, and user groups prior to the migration.

    • Developed new access levels and roles to accommodate a broader audience on the server.

    • Conducted comprehensive testing of all project functions, workflows, access levels, roles, and user groups in test environments before the final migration.

    • Coordinated the deployment plan with internal teams and selected the least busy time of the year to minimize interruptions.

Monday.com Integration with Jira

To improve and enhance reporting and resource management for project management team.
  • Team(s) and Stakeholders

    Dependent Teams
    • Internal Project Management Team.

  • Project Duration

    Approximately six to eighteen months.

  • Detailed Responsibilities

    • Conducted comprehensive research on tools to integrate with Jira to fulfill our reporting requirements.

    • Created presentations, demos, High-Level Requirements (HLR), and Request for Change (RFC) documents to demonstrate the rationale for selecting monday.com.

    • Developed project templates for use by all project managers across their projects.

    • Collaborated with Activision IT to obtain necessary access for connecting monday.com boards to our Jira projects.

    • Generated cross-project reports for our directors, including Workload vs. Capacity visualizations, Milestone Release plans, and Gantt views to provide an overview of all projects.

Automation

Added automation to Jira and monday.com to facilitate project management processes and reporting
  • Team(s) and Stakeholders

    Dependent Teams
    • Internal Project Management Team.

  • Project Duration

    Approximately three to six months.

  • Detailed Responsibilities

    • Conducted research to identify automations that could optimize manual data entry after ticket transfers from Jira, preparing the boards for general reporting.

    • Collaborated with Activision IT to obtain the necessary access for integrating third-party automations within monday.com.

    • Implemented automations such as AutoBoost and ColumnMagic across all boards to enhance data entry and reporting processes in monday.com.

    • Some automations included, but were not limited to, converting Level of Effort (LOE) to Workload, merging Start Date and End Date into Duration, and connecting boards for generating dependency reports.

Get in Touch with Ida

Rancho Santa Margarita, CA

ida.hashemi.67@gmail.com