Data-Driven Insights and Analytics
Machine Learning (LM) & Segmentation
Initiatives to create, manage, and assign in-game messages to different user groups.
Detailed Projects
Ida has successfully managed a wide array of projects across various industries, showcasing her expertise in leadership, project management, IT business analysis, and strategic coordination. At Activision, she drove innovation in gaming through data-driven initiatives and the development of platforms like the Call of Duty Companion App, enhancing player engagement and user satisfaction. At Optimity Advisors, Ida led high-impact projects that delivered strategic solutions in media, finance, healthcare, and entertainment, optimizing user experiences and operational efficiency. At Morris, she spearheaded the optimization of internal systems for sales, after-sales, and inventory management, ensuring operational excellence and data accuracy. Ida's ability to coordinate cross-functional teams, implement advanced systems, and deliver innovative solutions has consistently resulted in successful project outcomes and enhanced organizational performance. Explore the detailed highlights of her projects to see how she has driven success and innovation at every stage of her career.
Projects & Programs Managed at Activision
Delivering Innovation and Excellence Across Gaming and Technology.
2019 - 2024
Click Here to see details on the projects & programs managed at Activision.
Data-Driven Insights and Analytics
Analytics & A/B Tests
Analytics and A/B testing across multiple titles like Call of Duty and Crash Bandicoot to track player views and clicks.
Data-Driven Insights and Analytics
KPI
Internal KPIs for the A/B testing system to enable our Analytics team to set and execute A/B tests.
Technology Development and Optimization
Call of Duty Companion App
Development of the COD Companion App to facilitate combat records, stats and leaderboard management offline.
Technology Development and Optimization
CMS & AEM
Internal CMS and AEM tool development; and AWS to GCP migration to enhance user interactions on the backend.
Technology Development and Optimization
3rd Party APIs
Localization and API management for 3rd party vendors to facilitate access to game data.
Web and In-Game Commerce Solutions
Web & In-Game Store Program
Web and in-game store and marketplace implementation to oversee user purchases and optimize bundle advertising.
Web and In-Game Commerce Solutions
SSO & Registration Program
SSO and registration systems for all Activision websites and apps.
Content and Campaign Management
Marketing Websites
Management of My COD and other marketing websites.
Content and Campaign Management
In-Game Content Program
In-game content management including MOTD, patch notes, combat record and leaderboard tools.
Content and Campaign Management
Promotion & Redemption Program
Management of Promotions and Redemption for marketing campaigns (more than 3 million codes per event).
Tool Integration and Workflow Optimization
Jira Migration - Cloud to Server
To improve security of all our projects, all departments needed to migrate their Jira instance to server.
Tool Integration and Workflow Optimization
Monday.com Integration with Jira
To improve and enhance reporting and resource management for project management team.
Tool Integration and Workflow Optimization
Automation
Added automation to Jira and monday.com to facilitate project management processes and reporting.
Projects Managed at Optimity Advisors
Driving Strategic Solutions and Technological Advancement.
2014 - 2019
Click Here to see details on the projects managed at Optimity Advisors.
Website and Portal Management
Monterey Bay Aquarium
Management of recommendation website/portal for analysts to enter and vet findings before publication.
Website and Portal Management
Cosmetic Company
Designing and implementing the company's website.
Website and Portal Management
Blue Shield
Revamping the user portal; and plan and coverages websites.
Website and Portal Management
Car Rental Company
Revamping the car rental website to enhance user experience.
Website and Portal Management
Beachbody
Revamping the Beachbody website to enhance user experience and increase sales.
Media and Entertainment Projects
NBC Universal
Overseeing the timeline and scheduling portal for the 2014 Winter and 2016 Olympic Games coverage.
Media and Entertainment Projects
WB – DC Comics - Franchise Calendar
Designing the production calendar for upcoming DC titles and pre-production events.
Media and Entertainment Projects
Disney
Analyzing data using R to support the production team.
Media and Entertainment Projects
Central Casting
Designing and implementing the casting system for producers to request background actors for their titles and for background actors to manage their profiles.
Financial and Corporate Systems
US Bank – MUFG
Revamping the internal systems at US Bank.
Financial and Corporate Systems
Transportation Company
Designing and implementing an internal system for managing routes and package delivery schedules.
Projects Managed at Morris
Optimizing Internal Systems and Driving Operational Efficiency.
2007 - 2012
Click Here to see details on the projects managed at Morris.
Internal System Optimization
Sales
Redesigning processes to enhance how the sales department engages with shops, customers, and the inventory system.
Internal System Optimization
After-Sales Services
Developing a system to track repairs and customer feedback, integrated with Sales and Inventory operations.
Internal System Optimization
Inventory
Optimizing collaboration between storage facilities to efficiently meet requests from Sales and After-Sales Services.
Internal System Optimization
Company Website
Designed and implemented the company website to optimize user experience.
Internal System Optimization
Network & Server Setup
Configured the network and servers and connected all devices in preparation for the office relocation.